Selling a condo at The Harrison in 2026 is a pricing exercise in floor level, view, and parking, not a single headline number. The building's last six in-building resales closed from $765,000 to $1,565,000, a median near $1.13 million, with days on market swinging from same-day to more than three months.
The Harrison is the 2014 high-rise at 401 Harrison Street in South Beach, on the East Cut side of the SoMa waterfront. If you own a unit here, the number that matters is not the citywide median. It is what your specific line, floor and outlook are worth against the building's own recent closings. Unless otherwise noted, all market figures in this guide are from MLS data.
I've run the comps on every recent resale in this building, and the pattern is consistent: a Harrison unit trades against other Harrison units, and the spread inside the tower is wide. Over the last six months the range ran from a 607-square-foot one-bedroom at $765,000 to a 1,312-square-foot two-bedroom at $1,565,000. That is more than a two-to-one gap under one roof. I'm Chris Chour, founder and broker of EON Real Estate. Most of my work is single-family and condo transactions in SF's luxury neighborhoods, and high-rise resales like this one reward sellers who price to the building, not to the neighborhood. Three seller situations cover almost every unit in the tower, and each one prices differently. The sections below walk through the market, the three scenarios and how I set a list price from the in-building comps.
The Harrison market right now
Across the first half of 2026, six units resold inside The Harrison, a healthy pace for a single building. The median close came in at $1,132,500, or $1,136 per square foot, with five of the six units carrying parking. For context, the citywide San Francisco median sat near $1,830,600 over the trailing year, so a Harrison one-bedroom lands well below the citywide figure while a view-facing two-bedroom still sits below it. This is San Francisco's high-rise condo market behaving normally: priced by the unit, not the ZIP code.
The building sits in a well-connected pocket. It carries a 93 Walk Score and a 100 Transit Score, and the Folsom Street and 1st Street stop on the Muni 12 line is roughly 225 meters away, about a 3-minute walk (SFMTA). Emerald Park is about 64 meters from the door, with Rincon Park and Cupid's Span along the Embarcadero a short walk east (OpenStreetMap). For a buyer choosing a home here, the waterfront and the transit access are the amenity layer, and they support pricing on the higher floors.
The Harrison by the numbers
Three seller scenarios at The Harrison
Almost every owner at 401 Harrison falls into one of three situations. Each has a different comp anchor, a different recommended approach, and a different risk to manage.
The view-facing two-bedroom (#13B, #6C)
This is the top of the building. In April 2026 the 13th-floor, 1,312-square-foot two-bedroom at #13B closed at $1,565,000 against a $1,580,000 ask, in 13 days. In January the 6th-floor #6C, a similar 1,289-square-foot two-bedroom, closed at $1,380,000 in 60 days. Same layout family, a $185,000 gap, and the difference is floor level and outlook. If you own a two-bedroom with a view, here's what I'd do: price within roughly 1 to 2 percent of the #13B mark if you are on a higher floor with a clean city or water outlook, and be honest about condition. The tradeoff is patience. The higher-floor unit still took just under two weeks, so build in a marketing window rather than expecting a first-weekend sale.
The compact one-bedroom (#10D, #19A)
Smaller floor plans behave differently. The 607-square-foot #10D, delivered vacant with a city-and-water outlook, sold in a single day at its $765,000 ask, a $1,260 per-square-foot result. The 19th-floor 840-square-foot #19A reached $1,238 per square foot but closed at $1,040,000, about 5 percent under its $1,100,000 ask, after 53 days. The lesson for a compact unit: per-square-foot pricing rewards a sharp ask and a vacant, ready-to-show home. My recommendation is to price at or just below the last comparable per-foot close to trigger fast interest. The risk is over-reaching on the headline price because the raw dollar figure looks low; #19A shows that an aggressive ask on a small unit can add weeks.
The no-view or occupied unit (#7G)
The hardest unit to sell is the one with no view or a tenant in place. The 7th-floor #7G, a 819-square-foot one-bedroom with no view and no parking, sold tenant-occupied. It took 93 days and closed at $883,000, about 4.5 percent under its $925,000 ask, the lowest per-foot figure in the set at $1,078. If this is your unit, the approach is to compete on price and access, not on finish. Deliver vacant if you can, and price to the $1,078-per-foot reality rather than the building median. The tradeoff is real money left on the table if you rush, which is why the timing question below matters.
Pricing discipline: reading the 401 Harrison comps
When I price a Harrison unit, I start with the in-building comps, not the neighborhood. Take a mid-floor two-bedroom around 1,300 square feet. The two anchors are #13B (1,312 square feet, $1,565,000, 13 days) and #6C (1,289 square feet, $1,380,000, 60 days). On price per square foot that is $1,193 versus $1,071. A defensible 2026 list price for a comparable higher-floor, view-facing two-bedroom sits near the $1,175-to-$1,193-per-foot range, which on 1,300 square feet is roughly $1.53 million to $1.55 million. On a lower floor with a weaker outlook, the honest anchor is #6C's $1,071 per foot, closer to $1.39 million. Don't price off the neighborhood median. The citywide number is nearly $1.83 million and has almost nothing to do with what a Harrison one-bedroom will bring. Active and pending listings stay address-private, so the closed in-building sales are the auditable evidence a buyer's agent will bring to the table.
What to consider before you list at The Harrison
High-rise resale carries a few honest downsides that a seller should weigh before setting a price or a date.
First, don't assume a high floor guarantees a higher dollar figure. The 19th-floor #19A closed at $1,040,000, below the mid-floor #13B at $1,565,000, because square footage and layout outweighed altitude. Buyers pay for usable space and a clean outlook, and only then for height. Second, parking is not universal in the building. Five of the six recent sales carried parking, but #7G sold with none, and that gap narrows your buyer pool and your price. Confirm exactly what your unit conveys before you market it, because a parking claim you cannot deliver will surface in escrow. Third, homeowners-association dues and any building assessments affect a buyer's monthly math and their lender's underwriting, so have your current dues and reserve documents ready before you list. None of these are dealbreakers. They are the details that separate a clean sale from a re-listed one.
Staging, photography and the marketing window
A mid-rise condo stages differently than a house, and the 2026 comps show why it matters. The fastest sales in the building this year, #10D at 0 days and #5F at 3 days, were both crisp, view-forward homes that showed well on day one. Unit #5F actually closed at $1,225,000, above its $1,199,000 ask, in three days. That is what turnkey presentation buys you at The Harrison. My checklist for a Harrison listing: light, neutral staging that keeps sightlines to the view open; photography shot to capture the outlook and the bridge or city view at the right time of day; and a pre-listing plan for showings that does not depend on a tenant's schedule. Don't list a Harrison unit occupied if you can reasonably deliver it vacant. The 93-day #7G sale is the cost of skipping that step. I'd rather delay a listing two weeks to deliver vacant and staged than shoot it occupied and lose a month on the market.
Off-market or MLS: which path fits a Harrison unit
Most Harrison units belong on the open MLS, because price discovery in a building with a wide internal spread is worth real dollars. When several buyers can see the unit and the recent in-building comps, competition sets a fair number. An off-market preview makes sense in narrower cases: a seller who needs privacy, or who wants to test interest before committing to a public launch date. I use an off-market preview selectively, usually as a short window before a full MLS launch rather than a substitute for it. For a distinctive high-floor two-bedroom, the multiple-offer pressure of a public listing usually wins; for a quiet sale on a lower floor, a quiet preview can work. The same view-driven pricing logic applies at 2200 Pacific and other view buildings across the city.
How much do condos at The Harrison sell for in 2026?
As of mid-2026, the six most recent in-building resales at The Harrison closed between $765,000 and $1,565,000, with a median of $1,132,500 and a median of $1,136 per square foot. One-bedroom homes generally closed under $1.1 million, while view-facing two-bedroom homes carried the top of the range. Your number depends far more on floor level, view, and parking than on the building's median, so the in-building comps are the place to start.
How long do units at The Harrison take to sell?
In the first half of 2026, days on market at The Harrison ranged from 0 to 93. The compact vacant one-bedroom (#10D) sold in a single day at its $765,000 ask, while the no-view, tenant-occupied one-bedroom (#7G) took 93 days and closed about 4.5 percent under ask. Turnkey, view-facing homes priced to the recent comps have moved fastest this year, often inside two weeks, as #13B did at 13 days.
Does a view or floor level change the price at The Harrison?
Yes, and it shows plainly in the 2026 comps: view and floor level were the clearest price drivers in the building. The 13th-floor city-view two-bedroom (#13B) closed at $1,565,000, the top of the recent range, while the 19th-floor one-bedroom (#19A) reached $1,238 per square foot on its outlook. The no-view #7G closed at the lowest per-foot figure in the set, $1,078. Same building, very different numbers.
Is 2026 a good time to sell a condo at The Harrison?
Through mid-2026, well-presented view-facing homes at The Harrison sold quickly, so for the right unit the answer is yes. Unit #5F closed at $1,225,000, above its $1,199,000 ask, in three days. Softer, no-view or occupied homes still sold, but slower and closer to or below ask, as #7G did over 93 days. The decision is less about timing the market and more about pricing your specific unit correctly for its view and floor level.
Should I sell my Harrison condo vacant or tenant-occupied?
In 2026, vacant units showed better at The Harrison. The vacant #10D sold in a single day, while the tenant-occupied #7G sat 93 days and closed under ask. Delivering vacant lets you stage, photograph, and show on demand, which the fastest 2026 sales had in common. If a lease is in place, weigh the rent you would give up against a likely faster and cleaner sale. Also weigh San Francisco's owner move-in and tenant-notice rules on timing.
Talk to me about selling at The Harrison
If you own a unit at 401 Harrison and you want to know what it's worth in today's building market, I can pull the in-building comp set for your specific line and floor and walk you through a pricing range with the math behind it. No pressure and no listing pitch, just the numbers. Reach me through eonre.com when you're ready to look. For the wider picture, our San Francisco housing market report tracks where condo demand is heading.
